Children’s Miracle Network Hospitals Tests Future-Proof Option for Fundraising with Touchless Giving
Shifts in Consumer Behavior, Wearable Payment Receivers, Nonprofit Set Stage for the Future of Charitable Giving
SALT LAKE CITY, UTAH (Sept. 16, 2021) – Children’s Miracle Network Hospitals has underscored its commitment to improve the donor experience by partnering with tiptap, a company geared to replace cash and coins with the simplicity of touchless giving™.
Children’s Miracle Network Hospitals is one of the first nonprofits in the U.S. to trial the tiptap technology and did so at last week’s 30th Speedway Miracle Tournament. During this year’s annual golf event, approximately 1,000 ‘taps’ nearly quadrupled on-course fundraising compared to 2019. Raved reviews from donors and Speedway executives alike helps drive the tiptap technology into more initiatives and future events within the nonprofit.
“The pandemic has uprooted traditional elements of charitable giving, including the declined use of cash and coins, and we see that as an opportunity” said Maureen Carlson, Chief Programs and Marketing Officer of Children’s Miracle Network Hospitals. “tiptap shared that in-store cash payments are expected to almost disappear by 2024 in Canada and we anticipate the same in the U.S. This partnership encourages the evolution of charitable giving in a digital space with the donor experience top priority, which is where Children’s Miracle Network Hospitals is dedicated to be.”
tiptap originated in Canada in 2018, focused on providing a tap-and-go payment solution to a variety of sectors. It is an NFC-enabled wireless receiver that allows for instant acceptance of any touchless payment or donation in fixed amounts. The receiver’s innovative functionality allows for transactions without additional equipment or complicated back-end technology.
“Using tiptap at our event this year was a great benefit,” said Tim Griffith of Speedway. “It was very easy to use for our event staff, our miracle families, and the golfers. Leveraging this new technology allowed us to increase the amount of activity from those wanting to donate via credit card for raffle tickets and ball drops from the miracle kids on the course. We certainly plan to use this technology again for future events.”
The benefits to both donors and organizations are vast, including the ability to replace coin canisters and other traditional forms of fundraising, removing the process of swiping credit cards at in-person events, and allows people to donate in the moment.
Looking ahead to Fall, Children’s Miracle Network Hospitals plans to extend the tiptap technology into point-of-sale campaigns and continuation at in-event fundraising.
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About Children’s Miracle Network Hospitals:
Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $7 billion, most of it $1 at a time through the charity’s Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support and identify your member hospital at CMNHospitals.org and facebook.com/CMNHospitals.
About tiptap:
tiptap is a tech scale-up that leverages touchless technology to facilitate cashless transactions and enable tech for good through touchless giving™ and touchless payments™. tiptap has created a groundbreaking NFC-enabled wireless device that allows for the instant acceptance of any contactless payment or donation. Each unit functions as an autonomous POS system, enabling touchless transactions without additional equipment or complicated back-end technology. For more information on tiptap, please visit tiptappay.com.
Contact:
Kristen McCloy, Children’s Miracle Network Hospitals
media@cmnhospitals.org
801.214.7400
Contact:
Fanny Brodin, tiptap
416.655.5763